WE ARE SO EXCITED YOU ARE HERE!
Welcome!
Loving Up Local is building a community of small businesses to help everyday shoppers find them in a world full of big box stores, chains and online marketplaces. This is an initiative aimed at helping small businesses increase sales and grow through a collective marketing strategy. The program is specifically designed for small businesses who may not have large marketing budgets for things like radio advertising, magazine ads, as well as help with your online presence.
Unlocking the Power of Local Community by Coming Together
We know that over the last number of years there has been some trying times for local small businesses.
With so many hurdles it has left some feeling burnt out and uninspired. Marketing is such a large portion of growing your business, it is also can be very expensive and confusing with the many different ways in which you can market your business.
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Loving Up Local is a collective marketing plan designed to help small businesses increase traffic to their stores. This is where they can shine, doing what they do best to create raving fan return customers. We understand the challenges that small businesses face (because we are small business owners too) and strive to provide them with the resources and tools they need to succeed.
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We offer a variety of services that help small business owners boost their online presence, such as social media and a page on our website. Additionally, we provide tips and tricks to help with their current marketing strategy, as well as advertising in print magazines and on the radio. We understand that we are stronger together, and our goal is to help small businesses grow and thrive.
HERE'S THE DEAL
Loving Up Local is a collective marketing plan offering businesses a cost-effective way to increase exposure to your target market. By joining Loving Up Local, businesses are able to increase their visibility and customer reach over a wide range of platforms with this one of a kind offer. And the best part is, the more businesses participate, the more exposure everyone gets - without having to pay any more!
FOR 12 LOW MONTHLY PAYMENTS OF $125
YOU ARE A PART OF OUR COMMUNITY
All pricing will have HST added to cost at time of payment*
Radio
• Large generic radio ad campaigns during the Summer (6 weeks) and over the Holiday season (5 weeks). This will drive traffic to our website where people will find your profile. Includes 3 prime time ads per day, 3 days per week on Country 93.7 & Mix 106.5
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• 6 months of Loving Up Local sponsoring the Mix 106.5 Community Notebook to continually promote the program and drive website traffic.
Print Advertising
• Large generic ads in all 4 issues of the Grey Bruce Our Homes Magazine utilizing photos from participating businesses.
Other Bonuses
• Every business will receive a Loving Up Local Participant sign to display in their window.
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• Every business will be emailed their very own QR code that you will need to print out and post in your store for people to use their phone to check into your business. When customers have checked into 10 or more businesses, they will be mailed a "I love to Shop Local" magnet.
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• Every participant will be given a welcome package that will include some helpful tips and tricks. Things like how to encourage customers to check in, optimizing your online presence, what kinds of posts to share on our collaboration posts and some content ideas for your Instagram profile.
Online Presence
• A full page profile on our website that includes the initial set up with all of your contact information, your logo, up to 12 photos of your offerings (submitted by you), a 500 word brief introductory description/offerings paragraph, up to 1000 word description/story of your business . We like to have a photo the owners outside the front of their business to showcase at the top of the page. This will also include links to your website, social media and a map to your location. There will also be an opportunity to seasonally update your profile page to include different information or photos.
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• A spot on our Google Interactive Map . This would include any supplied photo, a 300 word description of your business, contact information and links to your website. This pin on the map also allows for shoppers to find you with ease, thanks to Google Maps they can get directions to your exact location!
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• Social Media is a great marketing tool for you to get your business out there, for free! We predominately use Instagram as our platform of choice to promote the program and those participating. New this year we will be using the collaboration function to have your evergreen content populate on the Loving Up Local profile for more exposure. We will also be actively sharing your business content to our stories and anything that we are tagged in. This is great to share your sales or weekly specials. By utilizing social media we create connections within the collectives network to grow your following!
IF YOU WANT MORE...
There will be additional custom shared radio ads available twice per year.
They will be in the Summer and/or the Holiday radio campaigns. Featured on both
Country 93.7 and Mix 106.5 these 18 custom ads include your 25 word advertisement of your business.
These additional Radio Ads are while supplies last, there are only so many spots and they will be filled on a first come, first serve basis.
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It will be $180 for the week of advertising (3 days of ads with 3 ads per day).
Be sure to click the box on your application if you are interested!
REFER ANOTHER BUSINESS AND RECEIVE 50% OFF CUSTOM RADIO ADVERTISING*
*Limit of one 50% redemption per campaign.
Contact info@lovinguplocal.com for full details*
